Preparing for Reopening: Success in 2021 and Beyond!

A session by Gordon Borrell, Julie Foley and Liz Huff
Borrell Associates, Upland Second Street and Upland Second Street

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About this session

Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!

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