Second Street Master Class

Join us to learn how to master revenue generation and audience engagement with promotions and email.

Set Yourself Up for Success

Join us for the Second Street Master Class to learn what your media company should be prioritizing in 2021. Based on industry trends, we’ll share the biggest opportunities for driving new revenue and engaging your audience with promotions and email. Plus, we’ll share amazing case studies and you’ll hear directly from Second Street partners.


4 days
11 speakers
5 topics
How to Ensure Maximum Success from Recurring Revenue Campaigns March 02, 2021, 05:00 PM
Liz Huff & Haley Lopez Upland Second Street & KY3-TV
Why Email is Critical to a Results-Generating Promotions Strategy March 04, 2021, 07:00 PM
Tim D'Avis & Jennifer Williams Upland Second Street & Beasley Broadcast Group
Preparing for Reopening: Success in 2021 and Beyond! March 01, 2021, 05:00 PM
Gordon Borrell, Julie Foley & Liz Huff
12th Annual Second Street Awards March 01, 2021, 07:00 PM
Tim D'Avis, Julie Foley, Liz Huff & Julia Miller

We’ll Teach You How

What makes this Master Class different from other webinars is we’re not going to just tell you what to do – we’re going to teach you how to do it from start to finish. These sessions are going to get in the weeds and answer questions like: Which advertisers are spending? When should I send that email? What should I say during the pitch? And more!


We’re Here for You

The week following the Master Class sessions, we’re going to make the Second Street success team available for 15-minute consultations. This is the perfect opportunity to answer your questions from the sessions or help you brainstorm how to implement these ideas at your media company!

Database Growth
Audience Engagement
Revenue Generation

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